Generative‑AI search experiences such as Google AI Overviews, ChatGPT and Gemini are replacing the classic “ten blue links” with direct, cited answers. For B2B technology firms this means thought‑leadership articles, product pages, case studies and knowledge‑base content must be ingested and quoted by large language models (LLMs) rather than just ranked by web crawlers.
While traditional SEO isn’t eliminated or entirely replaced, we’ve identified eight techniques to leverage traditional SEO and address the increasing trend end users find you through AI driven search and content analysis.
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